A lot is going on at the moment in the world of Jimmy Choo…
After their successful collaboration with Hunter this June (which provided us with the most glamorous festival wellies EVER) Jimmy Choo have also lined up a capsule collection with high street retailer h&m which is set to arrive in store on 14th November, with not only shoes and accessories on offer but a full clothing range too!
Most currently, the luxury footwear label has joined forces with the Elton John’s Aids Foundation, to launch Project PEP; a collection of shoes and accessories designed by Jimmy Choo with 25% of net sales donated to the charity. This initiative will help the Simlela Rape Centre in Cape Town to stay open day and night providing 24 hour/7 days a week access to the vital life saving treatment ‘PEP’ that has to be administered within the first 72 hours of exposure to HIV.
After their successful collaboration with Hunter this June (which provided us with the most glamorous festival wellies EVER) Jimmy Choo have also lined up a capsule collection with high street retailer h&m which is set to arrive in store on 14th November, with not only shoes and accessories on offer but a full clothing range too!
Most currently, the luxury footwear label has joined forces with the Elton John’s Aids Foundation, to launch Project PEP; a collection of shoes and accessories designed by Jimmy Choo with 25% of net sales donated to the charity. This initiative will help the Simlela Rape Centre in Cape Town to stay open day and night providing 24 hour/7 days a week access to the vital life saving treatment ‘PEP’ that has to be administered within the first 72 hours of exposure to HIV.
(Jimmy Choo for Project PEP collection)
A social media campaign named ‘You, Your Shoes and 72’ has also been set up and there is a chance for us to get involved too; Jimmy Choo wants people to submit photos showing their best shoes and the number 72 to raise awareness of the PEP project. The winning images will be showcased at the global launch of Project PEP, which will be held at Selfridges in London on October 29th… the winners will also receive products from the Jimmy Choo collection.
Enter here: http://www.jimmychoo72.com/
